In today’s real estate market, home sellers in Wheaton, Glen Ellyn, Naperville and the surrounding western suburbs of Chicago continue to ask the same question they asked 20+ years ago when I began my career in real estate: “What determines a home’s value?” By analyzing current buyer preferences and insights from experienced real estate professionals in the Chicagoland area, key factors influencing home value in 2025 can be outlined as follows:
1. Price – The Leading Factor
Regardless of price range, buyers are highly price-sensitive. A home that is competitively priced based on market conditions will attract more interest and offers.
2. Location Matters
The desirability of a home’s location remains a top priority. Buyers consider:
- Community reputation – School district ratings, crime statistics, and amenities influence demand.
- Property taxes – Lower taxes can increase affordability.
- Utility services – City water and sewer systems are generally preferred over well and septic systems.
3. Neighborhood Appeal
The surrounding neighborhood can significantly impact a home’s value. Key factors include:
- Curb appeal – Well-maintained landscaping, fresh exterior paint, and a clean driveway enhance first impressions.
- Architectural style – Two-story homes remain popular, followed by ranch, Cape Cod, split-level, and raised ranch styles.
4. Interior Features & Condition
Buyers are looking for homes that are move-in ready with modern layouts and finishes:
- Cleanliness & upkeep – A well-maintained home is more attractive to buyers.
- Floor plan – Open-concept layouts, especially with kitchens opening to living spaces, remain highly desirable.
- Kitchen & master bath updates – Modern cabinetry, countertops, fixtures, and appliances can significantly boost value.
- Neutral decor – Fresh paint in neutral tones is preferred over wallpaper.
- Balance of private & shared space – A home’s layout should support family living, with enough communal space to match the number of bedrooms.
- Basements & storage – A full basement is more desirable than a partial one, and ample storage space is a plus.
5. Exterior Condition & Amenities
A home’s exterior and property features play a crucial role in determining value:
- Roof & HVAC system – Age and condition matter; newer systems reduce buyer concerns about major expenses.
- Exterior materials – Brick is often preferred over wood, vinyl, or cedar siding due to durability.
- Lot size & outdoor features – Larger lots, well-maintained patios, decks, and fenced yards add to appeal.
- Garage & parking – An attached garage is preferred, with three-car garages being the most desirable.
- Additional parking – Adequate guest parking, whether on the street or in a long driveway, is a valuable asset.
Final Thoughts
Understanding what buyers prioritize can help sellers position their homes for a successful sale. In today’s market, a well-priced, well-maintained home in a desirable location is more likely to sell quickly and at a higher value.
